Flash back to December 2012 - JustSystems was quick off the mark in Japan with SMILE ZEMI, an e-learning systems for elementary school students for study using a dedicated tablet device.
The following year we also launched a course for junior high school students.
Then, in 2017, we announced the launch to enhance English learning and programming courses.

An Employee’s Unrestricted Inspiration Gave Rise to an Unprecedented Product

One of factors that prompted JustSystems to enter the home-learning business was a proposal by an employee: “What if we made our own educational software for home learning?” At the time, she was on the team developing ATOK dictionaries, but was soon appointed to the role of planning and proposing educational materials, where she was tapped as the person in charge of Japanese language materials. This was the inception for the SMILE ZEMI project.

A Fusion of Expertise Gained on the Frontlines of Education and the Power of Software

At the conceptual stage of “educational software for home learning,” it had been over ten years since JustSystems had entered the elementary school student software market.
Our software received high praise for not just being easy for children to use, but for affording educational considerations and innovations developed in conjunction with working teachers, and for how easy it was for children to understand.
The product grew into one of the standard pieces of software used in elementary schools, and was installed in about 85% of public elementary schools in Japan.
We used the expertise and knowledge gained on the front lines of education through this project and poured our energies into the user interface for the software, culminating in the creation of SMILE ZEMI in December 2012.

Creating a “Next Standard” and Keeping One Step Ahead of the Market

What brings to life a product idea freely thought up by an employee and backed up by our strengths in the form of actual software is a dedicated customer perspective. How can we make it more fun, easier to use and encourage users to keep it up?
Following a process of trial and error, the engineers assigned to the project settled on an Android-based device. They customized the operating system with a particular focus on the user interface, developing software that would keep children continually engaged.
Today, a succession of competitors have followed suit and coming out with their own “tablet-based home learning” products.
As the product category continues to develop into something mainstream, the SMILE ZEMI development engineers will continue to stay one step ahead of the market.

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